Questions to Ask When Hiring a Digital Marketing Agency
As the Internet continues to become the biggest marketing platform today, businesses need to learn how to expertly navigate the digital world. A strong online presence is an absolute must and digital marketing can provide your business with visibility through various digital channels. Digital marketing encompasses a wide variety of services that can potentially drive your business forward, from search engine optimization to paid advertising to content marketing to email marketing.
However, launching digital campaigns can be complicated, time consuming, and challenging. Your business may not have the skillset, time and knowledge to implement the campaigns properly.
If you are unfamiliar with the minute details of launching a successful digital marketing campaign, your best option is to find a digital marketing agency to partner with and help achieve your growth objectives. The right digital marketing agency can help you create campaigns that will target your best audiences.
However, you want to be sure that you are partnering with the right agency. Here are some questions to ask when hiring a digital marketing agency:
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Do you want a generalized or specialized marketing agency?
There are general marketing agencies that offer a wide spectrum of services and takes care of all your marketing needs, from paid advertising to content marketing to search engine optimization to email advertising. There are also specialized agencies that tend to focus on one or a few of these fields, and their levels of expertise in their focus areas tend to be unmatched. Figure out what your needs are and whether you want a one-stop shop agency that may be easier to manage, or a specialized agency with deeper experience in their focus fields.
How knowledgeable are they about your field?
You need an agency who can keep up with your industry to help you stay ahead of your competition. It is important to choose an agency who understands the unique challenges and opportunities of your industry. Having an agency with a deep knowledge about your industry will be a huge advantage. If you are in a niche industry that many may not be familiar with, determine what the agency’s process will be to delve more to understanding your industry and business.
What is the agency’s track record?
Results speak volumes. Ask about the agency’s past successes (and failures) with their work with past clients. What is their track record in improving their clients’ online visibility? What is their result in terms of producing quality content that grows traffic, engages visitors and helps promote positive word-of-mouth? While past performance may not guarantee future success, it can certainly provide you with a wealth of insight about working with that agency. All of this information can help you determine if the agency is a good fit for your business.
Does the agency have an experienced and specialized team?
The first thing you need to look for in an agency is their experience and workforce. Some agencies have very dynamic and high-energy employees, but they may be younger, fresh-out-of-college, and lacking in the kind of experience that you need. You want a solid digital marketing team who professionally knows their field for years. Remember that the quality of people determines the quality of the agency.
Have they received any industry recognition?
Awards help cement the credibility of an agency. With the proliferation of marketing agencies all tooting their own horns, industry recognition allows an agency to stand out as best in class. It means their industry peers confirm their success, believe in their skills and publicly honor outstanding campaigns and work. Working with an award-winning agency tells you that you are working with the very best.
What are their service packages and cost?
Prior to contacting an agency, determine exactly what you need. Do you only need help with a LinkedIn paid campaign and email marketing, but not content marketing which your company will do in-house? Choose an agency that cares and considers their client’s needs and budget, and are willing to hear what you have and what you need. An agency that has lots of experience with the specific services you need can give you the confidence that they can help your business grow.
Choosing the right digital marketing agency for your business starts by understanding what you need and knowing what you are looking for. The above questions can help you select the right marketing partner for you, and help you save time, money, and effort in moving your business online.
Find as many digital marketing agencies as possible and request proposals. Do not just settle for the first one you find, because they may not be the best fit for your organization. Compare their proposals and make a decision based on which agency can provide the most value for your money.
Remember, it’s important to choose an agency that understands your needs and can help you reach your goals. Make sure to ask them about their experience working with your industry, what services they offer, and how they plan to achieve results. This will ensure your marketing campaign will be a success!