NEW YORK — [August, 22 2022] — Growth Skills (growthskills.co), a growth marketing firm specializing in Search Engine Optimization (SEO) consultancy, and accessiBe, The #1 Automated Web Accessibility Solution for ADA & WCAG Compliance, announced a partnership to help businesses increase ADA Compliance and accessibility to their websites.

Growth Skills believes website visibility and accessibility are two sides of the same coin that SEO can improve.

Globally, 39 million people are blind and 325 million are visually impaired. Under the Americans with Disabilities Act (ADA), websites must be accessible to the visually impaired. Unfortunately, many websites neglect to make their content — both written and visual — accessible to the population of potential customers with visual impairments.

Growth Skills is a growth marketing firm that helps eCommerce brands strengthen their digital presence, thus increasing revenue from online channels. In addition, their team is often hired to restructure a client’s SEO efforts to attract organic website traffic and revenue from search engines.

The company has perfected a niche growth marketing strategy that simultaneously improves traffic and rankings while achieving ADA compliance.

“Website accessibility is a human right, which we deeply believe in at Growth Skills. SEO done right increases your organic visibility and has a positive impact on accessibility. However, SEO by itself cannot ensure universal accessibility to your website or full ADA compliance.” said, Tina Mangelova, Director of SEO & Content Marketing at Growth Skills. “That’s why we partnered with accessiBe. Their ADA solution paired with our SEO expertise is the dual effort needed to spread information access equality and protect brands from ADA compliance lawsuits.” 

Here’s why you should become ADA compliant:

• We’ve seen a 300% increase in ADA compliance lawsuits since 2018
• 25% of websites get sued more than once, and
• 98% of websites are inaccessible

source: Accessibe.com

accessiBe’s mission is to make the internet accessible for all while avoiding expensive lawsuits. To put their mission to action, they raised a $28 Million Series A to invest in their technology and launched accessFind, the first search engine for ADA-compliant websites. Finally, they partner with companies like Growth Skills who share their values. “Partnering with Growth Skills has been fantastic. They’re the first SEO agency I’ve met that focuses on visibility and web accessibility for ADA compliance at the same time.” said, Eli Freedman, Head of Partner Success at accessiBe. “Growth Skills wrote one of the best SEO & ADA Compliance guides on the internet and truly cares about the mission of accessibility for all. The Growth Skills team has helped us reach more customers and explain ADA compliance (and how it pairs with marketing) in a simple way.”

Growth Skills’ goal is to ensure that their clients make money from search engines and don’t get sued for having websites that those with disabilities can’t access. 

“A blind gentleman named Guillermo Robles won a court case not long ago against the pizza giant, Dominos, for creating an eCommerce website that was not accessible so he could not order online.” said Christopher Boon, Head of Strategic Partnerships at Growth Skills. “As part of Growth Skills’ process, we ensure that our client website ranks well on Google, attracts the maximum number of web visitors possible, and increases their accessibility as well.”