Andrei Ivanoff is the Head of Creative Technology at Growth Skills and is the Managing Director of our Mexico office.

Andrei was born and raised in the countryside of São Paulo, Brazil, and after graduating in advertising and marketing I found my ways to the U.S. where I have worked for the digital, general market, and Hispanic marketing agencies like Publicis Groupe, VML(Y&R), FCB, MullenLowe Group, La Comunidad(The Community), and others.

Andrei spent 10 years developing his career in the U.S. creating national and global campaigns for Unilever, AB Inbev, Southwest Airlines, Volkswagen, Nivea, Citibank, Sony, Disney, Kellogg’s, Colgate-Palmolive, Rémy-Cointreau, Virgin Mobile, Namco Bandai, THQ, Fnac, and others.

Perceiving the lack of integration between traditional and digital advertising in my native country, he founded OFF, an original digital boutique agency in São Paulo six years ago, after winning pitches for clients like Fnac, Konami, Microsoft, Fox Films, Warner Brothers, and Adidas. A once on a lifetime experience that brought me to México.