Women in Tech SEO: Insights from the Conference in London on Women’s Day
London, a hub of innovation and diversity, recently hosted an inspiring Women in Tech SEO Fest, coinciding with International Women’s Day. The event brought together brilliant minds, industry leaders, and aspiring professionals, all sharing their expertise and vision for the future of search engine optimization (SEO) in the digital landscape. The presentations were divided by four sections: Annalyse, Advance, Innovate, Empower.
Here’s my recap of some noteworthy insights shared by some of the speakers at Women in Tech SEO Conference:
Women in Tech SEO Insights
Part I: Annalyse
Grace Frohlich: Bridging the Gap Between SEO and PPC
Grace delved into the challenges of integrating SEO and PPC efforts and presented an integration playbook for success. Her actionable steps included fostering collaboration between SEO and PPC teams, sharing valuable data insights, aligning roadmaps, and measuring performance metrics together.
Stevy Liakopoulou: Turning Clicks into Revenue: A Video-Centric E-commerce Strategy
During her presentation at Women in Tech SEO Stevy emphasized the power of video marketing in e-commerce, outlining various video formats and their impact on consumer behavior. She provided practical SEO tips for optimizing videos, such as using rich snippets, conducting keyword research, and embedding videos strategically on websites to enhance user engagement and boost rankings.
Rasida Begum: Linking Technical Fixes to Performance Milestones
Rasida discussed the importance of linking technical SEO fixes to measurable performance milestones. She highlighted the process of categorizing landing pages, calculating revenue opportunities, and forecasting the impact of technical changes on website performance.
Part II: Advance
Emma Russel: Consumer Trends & Intentions for 2024
Emma shared insights into consumer trends and intentions for 2024, emphasizing the importance of adapting to evolving search patterns and indexing strategies. She discussed the significance of catering to long-tail keywords, optimizing e-commerce landing pages, and leveraging user reviews and eco-friendliness to enhance online visibility and credibility.
Joyann Boyce: Starting With Bias in AI for Inclusive Marketing
Joyann advocated for starting with bias in mind in AI and implementing inclusive marketing strategies. She shared insights into how inclusive language can create more equitable digital experiences.
Part III: Innovate
Sophie Gibson: Enhancing User Experience with Optimal HTML Structure
Sophie highlighted the significance of optimizing HTML structure for rendering and user experience. She provided insights into optimal <head> order and recommended tools for conducting core web vitals audits to ensure website performance and accessibility.
Billie Geena Hyde: Technical SEO for Improved Accessibility
Billie discussed the importance of technical SEO for improving website accessibility, particularly in light of the 2025 EU Accessibility Act. She emphasized the need for meaningful content, proper page structuring, and adherence to accessibility standards to ensure a seamless browsing experience for all users.
Veruska Anconitano: Creating User-Centric Search Experiences
Veruska explored the future of user-centric search experiences, highlighting the influence of language structures and cultural nuances on search behavior. She emphasized the importance of simplifying language and understanding user intent to deliver personalized and relevant search results.
Part IV: Empower
Tailia Loderich: Empowering Financial Wellbeing
Tailia addressed the importance of financial wellbeing and aligning spending habits with core values. She introduced the GROW technique for setting financial goals and emphasized the significance of budgeting and conscious spending to achieve financial empowerment.
Helen Pollitt: Future-Proofing Your Career in SEO
Helen shared valuable insights on future-proofing careers in SEO by embracing change, diversifying skills, and demonstrating strategic impact. She emphasized the role of AI, acquisition marketing, and cross-channel impact analysis in staying relevant and competitive in the evolving digital landscape.
WTS Conclusion
The Women in Tech SEO Fest in London served as a platform for knowledge-sharing, networking, and empowerment, highlighting the invaluable contributions of women in shaping the future of search engine optimization and digital marketing. As we continue to champion diversity and inclusion in the tech industry, events like these play a crucial role in inspiring and empowering the next generation of SEO professionals and I am excited to see what the WTS Team have planned for 2025.
