What is Lead Generation?
Lead Generation is the process of exchanging information for someone’s personal information. The best example is when someone gives their name and email address in exchange for a white paper or ebook.
Why learn about Lead Generation?
Learning how to generate leads is essential to the growth of all companies.
About this Free Lead Generation Micro Course
This course will give you a general understanding of what lead generation is in under three minutes.
Here is an excerpt from the micro course video.
Lead generation is attracting and getting more people to share their emails in exchange for free items from the company. The free items which are known as lead magnets can be free trial subscriptions, a white paper, a coupon, free consultations and more.
These micro-learning videos are an example of that. When you sign up for free on Growth Skills you can still learn by watching these videos. This allows us to build a relationship with you and prove to you that we are the best training platform in the world and absolutely love and adore our digital marketing craft.
Lead generation is very important because it drives sales. As the company builds leads it can send emails to market the product and convince the subscribers to buy.
Hopefully, you’ll pay to take our courses so you can get a certificate and unlock the apprentice badge so you can earn while you learn.
Here are a few ways you can generate leads:
- Email marketing – it gets the business directly into potential customers’ inboxes.
- Social media – has a huge reach potential.
- But the most important channel is the company’s website. It’s the essence of lead generation so it should be optimized for SEO and to increase lead conversions.
Marketers from different industries understand the importance of lead generation:
- 48% of marketers believe that a key objective for digital marketing success is to increase lead generation (1);
- 53% of B2B marketers say half or more of their budget is allocated to lead generation (2).
Sovereign Oaks, a residential real estate development needed leads to sell $6 MM in real estate in 2016. In their lead generation campaign the company relied on multiple channels including paid, social, organic and email. The campaign was also supported by local sales event efforts. The results were fantastic – 1,300 qualified sales leads in 2016, 41 individual unit sales, which resulted in $8.5MM in 2016 sales revenue.
Leads turn into sales that’s why lead generation is so important. Make sure you grow this skill.