Learn how to do Keyword Research | Advance Course

keyword research

What is Keyword Research?

Keyword research is the process of analyzing keyword search data to find out what searchers are looking for. Keyword research is usually used as the foundation of a strong content strategy.

Why is Keyword Research Important?

Keyword research is important because it allows you to identify what your customers need based on the words they search for. When people use search engines they usually have a problem they need solved, they are looking for information or they are researching before they buy a product. Your business should be the one that shows up and offers the solutions to their problems, answers their questions and is the product or service they want to buy.

Why is learning how to do Advanced Keyword Research Important?

Learning this skill is essential to anyone looking for a job in SEO. It is also a great skill to have for anyone in digital marketing. Our advanced keyword research course focuses on teaching you how to use multiple types of data (not just keywords) to create a strong content strategy. We outline what tools, data sources and content criteria you must use to take keyword research to the next level.

keyword research for content

What do I get in the Advanced Keyword Research Course?

When you sign up for this course you get the following downloadable files to keep and use forever. You also get access to a growing community of learns.

Advanced Keyword Research Course Presentation

keyword research

Content Calendar

This downloadable Excel sheet allows you to build a content calendar after you have done keyword research.

content calendar

Keyword Benchmark Report

This downloadable Excel sheet is a keyword benchmark report. You will learn how to use this report to find all all of the keywords a website ranks for.