Courses

  • 5 Lessons

    Advanced Keyword Research Course

    Keyword research is important because it allows you to identify what your customers need based on the words they search for. When people use search engines they usually have a problem they need solved, they are looking for information or they are researching before they buy a product. Your business should be the one that shows up and offers the solutions to their problems, answers their questions and is the product or service they want to buy. keyword research

    What is Keyword Research?

    Keyword research is the process of analyzing keyword search data to find out what searchers are looking for. Keyword research is usually used as the foundation of a strong content strategy.

    Why is Keyword Research Important?

    Keyword research is important because it allows you to identify what your customers need based on the words they search for. When people use search engines they usually have a problem they need solved, they are looking for information or they are researching before they buy a product. Your business should be the one that shows up and offers the solutions to their problems, answers their questions and is the product or service they want to buy.

    Why is learning how to do Advanced Keyword Research Important?

    Learning this skill is essential to anyone looking for a job in SEO. It is also a great skill to have for anyone in digital marketing. Our advanced keyword research course focuses on teaching you how to use multiple types of data (not just keywords) to create a strong content strategy. We outline what tools, data sources and content criteria you must use to take keyword research to the next level. keyword research for content  

    What do I get in the Advanced Keyword Research Course?

    When you sign up for this course you get the following downloadable files to keep and use forever. You also get access to a growing community of learns. Advanced Keyword Research Course Presentation keyword research   Content Calendar This downloadable Excel sheet allows you to build a content calendar after you have done keyword research. content calendar   Keyword Benchmark Report This downloadable Excel sheet is a keyword benchmark report. You will learn how to use this report to find all all of the keywords a website ranks for. SEO Keyword Benchmark Report   Keyword Mapping and Optimization Sheet This Excel sheet lets you track keywords and map them to the target pages after you have done your research. SEO Keyword Mapping   Content Pillars This downloadable Excel sheet lets you track and focus on your core content pillars. content pillars     Join today to learn how to do keyword research.
  • 2 Lessons

    Analytics Micro course

    What is Digital Analytics Digital analytics is a process of turning raw data into meaningful insights using statistics, computer programming, machine-learning technique and human experience.…
  • 1 Lesson

    Content Marketing Micro course

    Content marketing is connecting with potential customers through value-added content. Content comes in many forms like blog articles, videos, apps etc and is used as…
  • 1 Lesson

    Conversion Rate Optimization Micro course

    Conversion rate optimization, or CRO, is improving a website or app to increase the amount of email signups, downloads, sales or other goals. These improvements…
  • 1 Lesson

    Digital Marketing Micro course

    Digital marketing is promoting a product or service using digital technologies. The purpose of digital marketing is to connect a company with its current and…
  • 1 Lesson

    Digital Transformation Micro course

    Digital transformation, or DT, is a total transition of an organization from analog to digital. In other words, it’s the application of digital technology in…
  • 1 Lesson

    Email Marketing Micro course

    What is Email Marketing? Email marketing is the use of electronic mail to promote a product or service. Unlike spam, email marketing is sending messages…
  • 6 Lessons

    Free SEO Training Course: Fundamentals 101

    In this free SEO 101 beginners course you will learn the basics of search engine optimization. We cover theory, on-page SEO, off-page SEO, keyword research, content and more. You also get downloadable course presentation to keep forever SEO Training Course This free SEO training course is a beginners guide to search engine optimization. It covers the fundamentals of this important marketing channel.

    Free SEO Training Course, What is Search Engine Optimization (SEO)?

    Search Engine Optimization or SEO is the process of analyzing and then improving elements on and off a website, app, video, image and other types of content to improve their visibility on search engines like Google.

    Why learn SEO in this Course?

    This SEO Course was created by an SEO expert who has done SEO for brands like Apple, Western Union, Harley Davidson and more. It is built to help you learn the general concepts of SEO so you can then progress to more advanced topics like doing an SEO Audit, Building a website on WordPress and Advanced Keyword Research. Brands like Casper, TripAdvisor, Facebook and even Google have used SEO to grow and dominate multibillion dollar industries. Also this course is free so you have nothing to lose. We also have tons of other free courses you can take after you finish this course.   why learn seo     Learning SEO will give you a strong foundation on:
    • How the internet works
    • How and why people search
    • How websites work
    • How to get traffic and visibility to any type of content
    • How to increase leads and sales on a website
    • How to increase downloads of an app
    • Teach you how to use data to create content that people want
    SEO will also make you better at all other aspects of digital marketing What’s in this SEO Beginners Course? In this course we cover:
    • Why search is a human behavior
    • Why SEO is important
    • Contents role in SEO
    • Off-Page SEO
    • On- Page SEO
    • Keyword Research
    • Free and Paid SEO Tools
    SEO Statistics: SEO 101 Statistics Searching is a human behavior. When we were cave people and we were hungry we crawled out of our caves and searched for food. Mobile phones and search engines make this easier so people search more.

    Google handles at least:

    • Searches per Second: 63,000
    • Searches per Minute: 3.8 Million
    • Searches per Hour: 228 Million
    • Searches per Day: 5.5 Billion
    • Searches per Month: 167 Billion
    • Searches per Year: 2 Trillion
    Downloadable SEO Presentation This is the course material you can download and use as a reference guide. SEO Training Course Join today to take this free SEO course.
  • 4 Lessons

    How to Build a WordPress website

    In this course you will learn how to build a WordPress website from scratch. We show you how to buy a domain name, get hosting, buy a theme and more. When you are done you will have a WordPress site of your own.
  • 8 Lessons

    How to do an SEO Audit Course

    Above is an example SEO scorecard that you will learn how to fill out and get Excel, PowerPoint and Keynote templates for. There are many ways to do an audit and a ton of tools that can help. Most audits focus on teaching you how to increase website traffic and keyword rankings. However in this SEO course we teach you how to do an audit that not only improves keyword rankings and website traffic but also conversions. How to do an seo audit SEO audits are an essential part of the search engine optimization process. Take this course to learn how to do an SEO Audit.

    What is an SEO audit?

    A search engine optimization  audit is a document that shows areas that can be improved on a website, app and other content to improve their ability to rank on search engines like Google. Audits are usually the first step in an SEO strategy With out doing an audit you will not know where to start and what to optimize.

    How do you do an audit?

    SEO audit scorecard Above is an example SEO scorecard that you will learn how to fill out and get Excel, PowerPoint and Keynote templates for. There are many ways to do an audit and a ton of tools that can help. Most audits focus on teaching you how to increase website traffic and keyword rankings. However in this SEO course we teach you how to do an audit that not only improves keyword rankings and website traffic but also conversions. SEO is extremely competitive so much so that Google is a competitor in search so SEO craftspeople have to learn how to increase conversions from the traffic their websites already get as well as increasing the traffic. Adding conversions as an audit pillar sets our course apart from others. Our SEO audit process covers the following: We focus on teaching you how to do an SEO Scorecard audit that gives you an optimization percentage across four core pillars of SEO.
    • On-Page: Optimizing things on your website to improve performance.
    • Off-Page: Working with things that are not on your website to increase performance I.e social media, backlinks
    • Content: Creating and optimizing high quality content to expand the reach of your website
    • Conversions: Check to see that the website is setup to track and increase leads, sales or other types of conversions.

    Why is learning how to do a website audit Important?

    Learning how to do an audit will give you the skills to actually optimize a website. Clients have paid $5,000 - $50,000 for a single audit and every single SEO project starts with an audit. Growing this skill is an essential part of doing SEO as a career.

    What do I get in the SEO Audit course?

    Course Presentation The full course presentation so you can read and study. How to do an seo audit   SEO Project Management Excel Sheet This downloadable Excel sheet will help you run an SEO project for a full year. It has multiple tabs on the sheet and is what we use for Growth Skills clients. SEO Project Management Sheet   SEO Audit Excel Sheets This downloadable Excel sheet is a scorecard audit that has built in formulas to color code results and calculate optimization percentages based on your inputs. SEO Audit Keyword Mapping and Optimization Sheet This downloadable Excel sheet is what you will learn to use to optimize all pages on a website. It is an amazing and essential sheet to help you track your optimizations and deliver clear actionable recommendations to your clients. SEO Keyword Mapping SEO Report This downloadable Excel sheet is an SEO Report that tracks website traffic, keyword rankings, optimization improvements, website conversions and more. There is a data tab where you drop in data and the report automatically populates the chart. This will save you time and money when it comes to reporting. SEO Report   Sign up and learn how to do an SEO Audit today.
  • 11 Lessons

    How to Start a Business – SEO Path

    In this how to start a business course you will learn how to start a business from scratch. We teach you about business plans, trademarks, how to get incorporated, Tax ID numbers and more. how to start a business course

    Why did we make this business course?

    We developed this course for people who attended The Launch. The Buzz and The Buy In event in New York City. Baruch College, the Small Business Association and the Flatiron/23rd Street Partnership joined forces to help anyone interested in entrepreneurship and small business. They asked Growth Skills to put together a course that will help people learn how to build a business. So we put together a presentation that was well received by the 50 students who attended the event and chose to take the course. We then decided it made sense to film a video course and allow anyone who was serious about their future and starting a business to take the course online for free.

    Why are we teaching people how to launch a business?

    Over 90,000 people search for "how to start a business" on Google. You are probably one of them. Our founders started multiple business and made so many mistakes in the process. They went into debt, didn't know how to trademark their business so ideas got stolen, chose the wrong partners, and more. They agreed to teach the course for Baruch College, the Small Business Association and make the course free online for one reason. They did not want anyone to make the same mistakes that they made.  This free course is their way of helping anyone you navigate the hard road of getting your own business started. The How to Start a Business Online Course Covers: The how to start a business ebook covers eleven steps on everything you need to do to launch your business. We broke it down to 11 steps that you could follow to get started. It's the process that our founders use to start Growth Skills and the other business they have launched. How to start a business process
    1. Business plans
    2. How to develop a business name
    3. How to develop a product or services
    4. How to protect your business with trademarks
    5. How to develop business assets
    6. How to build your team
    7. How to get a tax ID number
    8. How to incorporate your business
    9. How to open a bank account
    10. How to get business insurance
    11. How to launch your business
      Here are two examples of the presentation materials. You also get to download the course presentation and keep it forever. How to Develop a Great Business Name How to develop a business name We show you how to use keyword research to ensure you create a business and product name that use keywords that people are searching for. How to Create a Business Plan We cover how to create a short business plan that can help you raise money, explain your business idea, and launch your business. How to create a business plan Take this course today to learn more.  
  • 11 Lessons

    How to Start a Business – Single

    In this how to start a business course you will learn how to start a business from scratch. We teach you about business plans, trademarks, how to get incorporated, Tax ID numbers and more. how to start a business course

    Why did we make this business course?

    We developed this course for people who attended The Launch. The Buzz and The Buy In event in New York City. Baruch College, the Small Business Association and the Flatiron/23rd Street Partnership joined forces to help anyone interested in entrepreneurship and small business. They asked Growth Skills to put together a course that will help people learn how to build a business. So we put together a presentation that was well received by the 50 students who attended the event and chose to take the course. We then decided it made sense to film a video course and allow anyone who was serious about their future and starting a business to take the course online for free.

    Why are we teaching people how to launch a business?

    Over 90,000 people search for "how to start a business" on Google. You are probably one of them. Our founders started multiple business and made so many mistakes in the process. They went into debt, didn't know how to trademark their business so ideas got stolen, chose the wrong partners, and more. They agreed to teach the course for Baruch College, the Small Business Association and make the course free online for one reason. They did not want anyone to make the same mistakes that they made.  This free course is their way of helping anyone you navigate the hard road of getting your own business started. The How to Start a Business Online Course Covers: The how to start a business ebook covers eleven steps on everything you need to do to launch your business. We broke it down to 11 steps that you could follow to get started. It's the process that our founders use to start Growth Skills and the other business they have launched. How to start a business process
    1. Business plans
    2. How to develop a business name
    3. How to develop a product or services
    4. How to protect your business with trademarks
    5. How to develop business assets
    6. How to build your team
    7. How to get a tax ID number
    8. How to incorporate your business
    9. How to open a bank account
    10. How to get business insurance
    11. How to launch your business
      Here are two examples of the presentation materials. You also get to download the course presentation and keep it forever. How to Develop a Great Business Name How to develop a business name We show you how to use keyword research to ensure you create a business and product name that use keywords that people are searching for. How to Create a Business Plan We cover how to create a short business plan that can help you raise money, explain your business idea, and launch your business. How to create a business plan Take this course today to learn more.  
  • 1 Lesson

    Lead Generation Micro course

    What is Lead Generation? Lead Generation is the process of exchanging information for someone’s personal information. The best example is when someone gives their name…
  • 4 Lessons

    Learn How to Learn

    In this course you will learn the fundamentals of acquiring skills. We teach you about different learnings styles, methods of teaching, the importance of a Growth Plan, Learning Hacks, and more. At the end of this course you will know how to learn efficiently and retain those skills. This course is the foundation to all of our learning paths.
  • 1 Lesson

    Marketing Attribution Micro course

    What is Marketing Attribution? Marketing attribution is when marketers are able to give credit for a goal conversion to a specific marketing touch point. A…
  • 1 Lesson

    Media Planning & Buying Micro course

    What is Media Planning and Buying? Media planning and buying are strategic techniques that businesses utilize to increase brand awareness and get more customers. Both…
  • 1 Lesson

    Native Advertising Micro course

    What is Native Advertising? Native Advertising  is the process of distributing content on publishing websites like Forbes, TheNextWeb etc in a manner that looks like…
  • 1 Lesson

    Paid Search Micro course

    What is Paid Search Marketing? Paid search is the process of bidding to rank on for keywords on search engines like Google and Bing. Why…
  • 1 Lesson

    Paid Social Micro course

    Paid social is the practice of paying for advertising on social media platforms like Twitter, Facebook, Instagram, Linked IN and others. The goal of paid…
  • 1 Lesson

    SEO Micro course

    SEO, or search engine optimization, is the process of optimizing a website in such a way that it appears high in the organic search results…
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