Paid Search Micro course

What is Paid Search Marketing? Paid search is the process of bidding to rank on for keywords on search engines like Google and Bing. Why…

Native Advertising Micro course

What is Native Advertising? Native Advertising  is the process of distributing content on publishing websites like Forbes, TheNextWeb etc in a manner that looks like…

Media Planning & Buying Micro course

What is Media Planning and Buying? Media planning and buying are strategic techniques that businesses utilize to increase brand awareness and get more customers. Both…

Marketing Attribution Micro course

What is Marketing Attribution? Marketing attribution is when marketers are able to give credit for a goal conversion to a specific marketing touch point. A…

Lead Generation Micro course

What is Lead Generation? Lead Generation is the process of exchanging information for someone’s personal information. The best example is when someone gives their name…

Digital Marketing Micro course

Digital marketing is promoting a product or service using digital technologies. The purpose of digital marketing is to connect a company with its current and…