Social Media Acronyms

Howdy party people. In this course I’m going to cover the top social media acronyms and terms. You need to learn these terms in order…

SMM Micro course

Social Media Marketing, or SMM, refers to promoting a brand through social networking websites like Twitter, Facebook, LinkedIn, YouTube and others. The goal of SMM…

SEO Micro course

SEO, or search engine optimization, is the process of optimizing a website in such a way that it appears high in the organic search results…

Paid Social Micro course

Paid social is the practice of paying for advertising on social media platforms like Twitter, Facebook, Instagram, Linked IN and others. The goal of paid…

Paid Search Micro course

What is Paid Search Marketing? Paid search is the process of bidding to rank on for keywords on search engines like Google and Bing. Why…

Native Advertising Micro course

What is Native Advertising? Native Advertising  is the process of distributing content on publishing websites like Forbes, TheNextWeb etc in a manner that looks like…

Media Planning & Buying Micro course

What is Media Planning and Buying? Media planning and buying are strategic techniques that businesses utilize to increase brand awareness and get more customers. Both…

Marketing Attribution Micro course

What is Marketing Attribution? Marketing attribution is when marketers are able to give credit for a goal conversion to a specific marketing touch point. A…

Lead Generation Micro course

What is Lead Generation? Lead Generation is the process of exchanging information for someone’s personal information. The best example is when someone gives their name…

Email Marketing Micro course

  Email marketing is the use of electronic mail to promote a product or service. Unlike spam, email marketing is sending messages to recipients who…