The Girl Scouts wanted to build a publishing platform focused on empowering women. They wanted to ensure that the Content Strategy would help increase website traffic by showing up on important keywords that women were searching for.
Growth Skills started by giving technical SEO recommendations that made sure the website had the ability to rank well on search engines. This included ADA compliance recommendations to make sure accessibility was also considered. We then worked with the core Content team to build a process around research, ideation, optimization and publishing of hundreds of articles a month. The results were exceptional.