Social Media Marketing, or SMM, refers to promoting a brand through social networking websites like Twitter, Facebook, LinkedIn, YouTube and others.
The goal of SMM is to connect a company with potential customers.
SMM covers activities like posting images, videos or text updates to promote products and services as well as respond to consumers. There are two core job roles in social media marketing.
Community managers and paid social managers:
- Community managers: Handle none paid processes like drafting and scheduling posts and replying to customers. Sometimes the may be responsible for boosting posts using small paid budgets.
- Paid social managers: Handle managing paid social ads on social platforms that have these capabilities.
Social media is a growing businesses and companies are pouring more money into social ads.
- Social media spending in the U.S. alone is expected to increase to $17.34 billion in 2019 (2);
SMM is powerful.
Nike launched “Make It Count” social media campaign to promote its FuelBand, an athletic performance tracking device. To support the campaign, two famous filmmakers launched a YouTube video diary of them travelling around the world.
The duo promoted the “makeitcount” hashtag, which millions of consumers shared via Twitter and Instagram. As a result, Nike saw an 18% increase in profit that year.
Social Media Marketing is a fun and growing field so learn this important skill.