SEO, or search engine optimization, is the process of optimizing a website in such a way that it appears high in the organic search results returned by search engines like Google and Bing.
To make sure a website ranks well, SEOs focus on three areas:
On-Page SEO, Content and Off-Page SEO.
On-Page SEO focuses on optimizing technical elements of the page like URL, meta titles, page speed and more.
Content: Is the focus to ensure that the pages are targeting specific keywords, with multiple types of content and then expanding the amount of keywords a site targets using keyword research, content ideation, optimization and creation.
Off-Page SEO covers activities outside the website. It focuses on increasing the number of links that come from other websites to yours. Search engines perceive reputable links as an indicator of high-quality content and trust. The more high quality links your website has the easier it will be to rank for keywords.
Today, when 93% of traffic comes from search engines, SEO is extremely powerful (1):
- SEO spend in the U.S. will grow from $65 billion in 2016 to $79 billion in 2020 (2);
- 66% of marketers claim that improving SEO is their top inbound marketing priority (3);
- Salaries for SEO Specialists in the U.S. have increased by 28% since 2016 (4).
A strong SEO strategy helped TripAdvisor appear in top position for nearly every travel-related search.
TripAdvisor built a world class SEO and Content team that was focused on optimizing content to rank for valuable search terms. As a result they now have a market cap of $3Billion dollars and are a very successful company.
Learn SEO my friends you will never regret it. It is the first thing I learned in digital marketing and has given me strong foundation on how to increase sales and traffic to a website. Check out our SEO courses so you can learn this incredible skill.