Paid Social Micro course

Paid social is the practice of paying for advertising on social media platforms like Twitter, Facebook, Instagram, Linked IN and others.

The goal of paid social is to reach a target audience who spends time on the social platforms.

Each social network comes with different paid options – For example  boosting posts on Facebook, promoted Tweets on Twitter , and sponsored lenses on Snapchat. 

Paid social spend is growing faster than imagined: 

• It has grown 185% since 2014 and is projected to grow another 57% by 2020 (1);

• Ad spend on Facebook increased 20% year-over-year in Q4 2017 (2);
• Instagram saw whopping 122% increase in ad spend year-over-year in Q4 2017 (3).

To increase engagement and drive sales, Arizona-based State Bicycle Co. ran targeted Facebook ads to groups who expressed interests in rival brands. As a result, the company saw a 12% increase in website traffic from Facebook, leading to $500,000 in annual incremental sales. 

Paid social is an incredible skill to learn and is currently in high demand.