Howdy party people. In this course I’m going to cover the top social media acronyms and terms. You need to learn these terms in order to do excel in social media marketing and digital marketing as a whole. Let’s get this party started. Take notes because there will be a quiz for a badge and points at the end of this course.

DM – Direct message
This used to send a private message to a user.

PM- Private message like a DM
Just like a DM it is a private message to another user

FB – Facebook
Short for Facebook which is a social media platform.

IM – Instant Messaging
This was used on platforms like AOL where you can send a message to another member

IP – Intellectual property
This is work, process or technology that is proprietary and owned by and individual or company.

IG: Instagram
Short for Instagram. They are owned by Facebook.

RT – Retweet
A function on Twitter that allows you to reshare someone else’s Tweet using a Tweet if your own.

SM – Social media
A popular means of communication where members join a website or app and socialize with each other and companies

SMO – Social media optimization
This is when you tweak your social page, profile, ads and content to perform better in social platforms.

SMP – Social media platform
These are companies like Twitter, Facebook and Instagram where members have public profiles to chat, follow, post content and engage with each other

SMM – Social media marketing
A type of marketing that focuses on the use of social media platforms to help companies grow

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Lavall

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