Welcome to Growth Skills. This is a demo lesson of some of the topics that we selected from each lesson in the paid SEO Fundamentals Course. We wanted to give you and example of the course materials. Once you become a member you will get full access to the course in order. Each course will will also have special badges that you can unlock, points that you can gain and a certificate of completion. The only way to unlock the SEO apprentice badge and get paid projects is to take the paid courses and go through the full SEO curriculum. This will let us know that you are serious about learning and dependable enough to trust our clients with.
What You'll Learn in
SEO Training Course: Fundamentals 101
In this SEO 101 beginners course you will learn the basics of search engine optimization. We cover theory, on-page SEO, off page SEO, keyword research, content and more.
- What you will learn
- What is Keyword Research
- Keyword Research Criteria
- The goal of keyword research
- Old way of doing keyword research
- Core tools have expanded
- Start with Keyword Research tools
- Add Website Analytics Data
- Add Customer Surveys
- Add Internal Search Data
- Use Social Media Data
- Case Study: Putting it all together
- What you will learn
- What is On-Page SEO
- Vetting Content Management Systems
- Website Architecture
- Optimizing Meta titles and descriptions
- Optimizing URL Structures
- Semantic markup
- Optimizing Header Tags
- Improving page speed
- Redirects and Header Statuses
- Chain Redirects
- Duplicate Content and Securing Sites
- Mobile Friendly Websites
2004 Started in digital marketing & founded Footnote Films2012 Built the Local Search Product & helped LocalVox get acquired by the Yellow Pages2015 Turned the Search Group at Profero into a multi-million dollar business in less than a year2015 Made Ad Age 40 under 40 list2017 Founded ADCULTURE & GROWTH SKILLS
SEO Training Course: Fundamentals 101 FAQ
SEO stands for search engine optimization and is the practice of optimizing a website, app, video or other types of digital content to rank on search engines like Google and Bing and social media platforms like YouTube, Facebook and Twitter.
Learning SEO gives you a competitive advantage in growing you career and business. Brands like Casper and TripAdvisor have used SEO to make millions of dollars and to disrupt industries. SEO is an amazing career options. Jobs the job range is $40,000 -$200,000 and there are tons of job openings that need to be filled.
Our SEO fundamentals course gives you a holistic overview of SEO and digs into the tactics needed to be the best at your craft. If you finish the SEO Apprentice path with us then we give you the ability to earn money via paid SEO projects and we can help you find a job doing SEO.
Once you pay to join Growth Skills you get access to all courses not just this SEO Fundamentals course. You get video based courses with quizzes, course materials like a audit templates, Excel files, badges, and a certificate at the end of the paid courses. More importantly you get access to a community of learns and instructors who care deeply about their digital marketing craft.
Growth Skills Pricing