What You'll Learn in

SEO Training Course: Fundamentals 101

In this SEO 101 beginners course you will learn the basics of search engine optimization. We cover theory, on-page SEO, off page SEO, keyword research, content and more.

Free Demo Lessons

SEO Fundamentals Demo Lessons

Welcome to Growth Skills. This is a demo lesson of some of the topics that we selected from each lesson in the paid SEO Fundamentals Course. We wanted to give you and example of the course materials. Once you become a member you will get full access to the course in order. Each course will will also have special badges that you can unlock, points that you can gain and a certificate of completion. The only way to unlock the SEO apprentice badge and get paid projects is to take the paid courses and go through the full SEO curriculum. This will let us know that you are serious about learning and dependable enough to trust our clients with.

Lesson 1

1. The Power of Search

Lesson 2

2. Understanding Search Engine Optimization

Lesson 3

3. Understanding Content's Role in SEO

Lesson 4

4. Keyword Research

Lesson 5

5. On-Page SEO Tactics

Lesson 6

6. Off-Page SEO Tactics

Meet Your Instructor,

Lavall Chichester

Lavall Chichester is a growth focused digital marketer who has helped brands make millions of dollars on and off line. He made Ad Age’s 2015 40 Under 40 list for turning the search group at Profero into a muti-million dollar business in less than a year. He has 13+ years of developing digital marketing strategies for brands like Apple, Western Union, the NBA, Kaiser Permanente, Vitamin Water and others. Lavall is a second-degree Black Belt, a bare-knuckle Karate Champion and practices Full Contact Digital Marketing for his clients. He is a digital marketing educator who has lectured at NYU, Baruch, Brooklyn College and taught advanced digital strategies to key stakeholders in major brands.

Learn More about lavall


    2004 Started in digital marketing & founded Footnote Films
  • 2012 Built the Local Search Product & helped LocalVox get acquired by the Yellow Pages
  • 2015 Turned the Search Group at Profero into a multi-million dollar business in less than a year
  • 2015 Made Ad Age 40 under 40 list

SEO Training Course: Fundamentals 101 FAQ

SEO stands for search engine optimization and is the practice of optimizing a website, app, video or other types of digital content to rank on search engines like Google and Bing and social media platforms like YouTube, Facebook and Twitter.

Learning SEO gives you a competitive advantage in growing you career and business. Brands like Casper and TripAdvisor have used SEO to make millions of dollars and to disrupt industries. SEO is an amazing career options. Jobs the job range is $40,000 -$200,000 and there are tons of job openings that need to be filled.

Our SEO fundamentals course gives you a holistic overview of SEO and digs into the tactics needed to be the best at your craft. If you finish the SEO Apprentice path with us then we give you the ability to earn money via paid SEO projects and we can help you find a job doing SEO.

Once you pay to join Growth Skills you get access to all courses not just this SEO Fundamentals course. You get video based courses with quizzes, course materials like a audit templates, Excel files, badges, and a certificate at the end of the paid courses. More importantly you get access to a community of learns and instructors who care deeply about their digital marketing craft.

​Growth Skills Pricing




  • ​​Unlimited Microlearning

  • ​​Free courses

  • ​​Community access & help

  • ​Full Profile

  • ​Some badges

  • ​Potential job Placement

  • ​​Full ​access to paid courses

  • ​​Exercise files & templates

  • ​​Full badges

  • ​Certifications

  • ​​Apprenticeship:
    Earn while you Learn

  • ​​Mentorship

  • ​​One month free





  • ​​Unlimited Microlearning

  • ​​Free courses

  • ​​​Community access & help

  • ​​Full Profile

  • ​​Some badges

  • ​​Potential job Placement

  • ​​​Full ​access to paid courses

  • ​​​Exercise files & templates

  • ​​​Full badges

  • ​​​Certifications

  • ​​Apprenticeship:
    Earn while you Learn

  • ​​Mentorship

  • ​​​One month free


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