What is an SEO audit?
A search engine optimization audit is a document that shows areas that can be improved on a website, app and other content to improve their ability to rank on search engines like Google. Audits are usually the first step in an SEO strategy With out doing an audit you will not know where to start and what to optimize.
How do you do an audit?
Above is an example SEO scorecard that you will learn how to fill out and get Excel, PowerPoint and Keynote templates for. There are many ways to do an audit and a ton of tools that can help. Most audits focus on teaching you how to increase website traffic and keyword rankings. However in this SEO course we teach you how to do an audit that not only improves keyword rankings and website traffic but also conversions. SEO is extremely competitive so much so that Google is a competitor in search so SEO craftspeople have to learn how to increase conversions from the traffic their websites already get as well as increasing the traffic. Adding conversions as an audit pillar sets our course apart from others.
Our SEO audit process covers the following:
We focus on teaching you how to do an SEO Scorecard audit that gives you an optimization percentage across four core pillars of SEO.
- On-Page: Optimizing things on your website to improve performance.
- Off-Page: Working with things that are not on your website to increase performance I.e social media, backlinks
- Content: Creating and optimizing high quality content to expand the reach of your website
- Conversions: Check to see that the website is setup to track and increase leads, sales or other types of conversions.
Why is learning how to do a website audit Important?
Learning how to do an audit will give you the skills to actually optimize a website. Clients have paid $5,000 – $50,000 for a single audit and every single SEO project starts with an audit. Growing this skill is an essential part of doing SEO as a career.
What do I get in the SEO Audit course?
The full course presentation so you can read and study.
SEO Project Management Excel Sheet
This downloadable Excel sheet will help you run an SEO project for a full year. It has multiple tabs on the sheet and is what we use for Growth Skills clients.
SEO Audit Excel Sheets
This downloadable Excel sheet is a scorecard audit that has built in formulas to color code results and calculate optimization percentages based on your inputs.
Keyword Mapping and Optimization Sheet
This downloadable Excel sheet is what you will learn to use to optimize all pages on a website. It is an amazing and essential sheet to help you track your optimizations and deliver clear actionable recommendations to your clients.
This downloadable Excel sheet is an SEO Report that tracks website traffic, keyword rankings, optimization improvements, website conversions and more. There is a data tab where you drop in data and the report automatically populates the chart. This will save you time and money when it comes to reporting.
Sign up and learn how to do an SEO Audit today.