What is Digital Analytics Digital analytics is a process of turning raw data into meaningful insights using statistics, computer programming, machine-learning technique and human experience.…

Content marketing is connecting with potential customers through value-added content. Content comes in many forms like blog articles, videos, apps etc and is used as…

Conversion rate optimization, or CRO, is improving a website or app to increase the amount of email signups, downloads, sales or other goals. These improvements…

Digital marketing is promoting a product or service using digital technologies. The purpose of digital marketing is to connect a company with its current and…

Digital transformation, or DT, is a total transition of an organization from analog to digital. In other words, it’s the application of digital technology in…

What is Email Marketing? Email marketing is the use of electronic mail to promote a product or service. Unlike spam, email marketing is sending messages…

What is Lead Generation? Lead Generation is the process of exchanging information for someone’s personal information. The best example is when someone gives their name…

What is Marketing Attribution? Marketing attribution is when marketers are able to give credit for a goal conversion to a specific marketing touch point. A…

What is Media Planning and Buying? Media planning and buying are strategic techniques that businesses utilize to increase brand awareness and get more customers. Both…

What is Native Advertising? Native Advertising  is the process of distributing content on publishing websites like Forbes, TheNextWeb etc in a manner that looks like…

What is Paid Search Marketing? Paid search is the process of bidding to rank on for keywords on search engines like Google and Bing. Why…

Paid social is the practice of paying for advertising on social media platforms like Twitter, Facebook, Instagram, Linked IN and others. The goal of paid…

SEO, or search engine optimization, is the process of optimizing a website in such a way that it appears high in the organic search results…

Social Media Marketing, or SMM, refers to promoting a brand through social networking websites like Twitter, Facebook, LinkedIn, YouTube and others. The goal of SMM…

Howdy party people. In this course I’m going to cover the top social media acronyms and terms. You need to learn these terms in order…

API – Application program interface APIs allow developers to leverage the abilities of an application.   CMS – Content management system CMSs allow people to…

The definition of sales can be tricky but here is the simplest answer. Sales is the exchange of goods, services, or ownership rights for money.…