Paid Search Micro course
What is Paid Search Marketing? Paid search is the process of bidding to rank on for keywords on search engines like Google and Bing. Why…
Course Category: Micro learning lesson
Native Advertising Micro course
What is Native Advertising? Native Advertising is the process of distributing content on publishing websites like Forbes, TheNextWeb etc in a manner that looks like…
Media Planning & Buying Micro course
What is Media Planning and Buying? Media planning and buying are strategic techniques that businesses utilize to increase brand awareness and get more customers. Both…
Marketing Attribution Micro course
What is Marketing Attribution? Marketing attribution is when marketers are able to give credit for a goal conversion to a specific marketing touch point. A…
Lead Generation Micro course
What is Lead Generation? Lead Generation is the process of exchanging information for someone’s personal information. The best example is when someone gives their name…
Email Marketing Micro course
Email marketing is the use of electronic mail to promote a product or service.
Digital Transformation Micro course
Digital transformation, or DT, is a total transition of an organization from analog to digital.
Digital Marketing Micro course
Digital marketing is promoting a product or service using digital technologies. The purpose of digital marketing is to connect a company with its current and…
Conversion Rate Optimization Micro course
Conversion rate optimization, or CRO, is improving a website or app to increase the amount of email signups, downloads, sales or other goals.
Content Marketing Micro course
Content marketing is connecting with potential customers through value-added content.